Never underestimate the power of words to change the way people think and feel. That's why I'm proud to write compelling messages and unforgettable stories for big brands, growing businesses and captivating publications.
The Beginner's Guide to Social Media was the second e-book I wrote for Manta. It was similar to the first e-book in terms of length (31 pages) and audience (small business owners), but the challenge was to identify and highlight the most relevant information despite the many sub-topics that needed to be addressed. What I liked best about this project was being able to share the content in different formats.
I was privileged to work with an extremely talented team of Nationwide writers and designers to create this magazine about women and investing. In addition to my article about leaving a legacy that begins on page 9, and my contributions to the life stages article that starts on page 26, I was able to share my own business story in From My Perspective, a personal essay on page 33.
Social security can be a daunting topic for pre-retirees and retirees. This brochure breaks down and simplifies the key points so people can plan for retirement and make the best decisions based on their situation. This project is a great example of what it takes to transform a complex topic into a message that is easy to read and understandable, both from a writing and a design perspective.
After meeting with the Performanx leadership team and with a design partner, I wrote the website content for this Columbus-based producer of surfactants and related chemistries. The website tells the story of this world-class research and development team and their solutions-oriented approach.
The American College of Cardiology asked me to write a series of case studies about the work they do with chest pain center accreditation. To complete each case study, I conducted interviews with healthcare professionals at the featured hospital and also with the ACC accreditation review specialist. Each study is broken down into three sections--challenge, solution and results--for clarity and to showcase the benefits.
The Cleveland Clinic has so many positive patient stories to tell. I am honored and privileged to help communicate these experiences to the rest of the world. After interviewing patients and their physicians, I write about what is often a life-changing health event for the patient. Together these stories showcase the outstanding work that takes place at the Cleveland Clinic, from neurology to mental health to pediatrics and more.
To those who know it, it's just "camp"—the best place on Earth. But for those who don't, this overview brochure seeks to explain why Flying Horse Farms is so deserving of that title. The brochure covers the history and inspiration behind the camp, as well as a close-up look at camp life. From kissing a fish to dancing in the dining hall to zip-lining over the lake and making forever friends, camp changes everything for children with serious illnesses. The brochure ends with a call to action to give, volunteer or visit—three things that make it all possible.
While working with an agency partner, I wrote overview brochures for two graduate-level programs at The Ohio State University Fisher College of Business. The process involved interviewing professors and program leaders to gather information about the course of study. At the same time, I worked closely with the college's marketing professionals to ensure proper messaging and branding.
I've been fortunate to contribute to The Ohio State University Wexner Medical Center blog, featuring health news and experiences at the medical center. Here's a post that talks about things that itch, bite and sting, including Zika-carrying mosquitoes, which included an interview with family nurse practitioner Al Teets. In another post, I wrote about the perils of food poisoning and how to keep it from ruining your summer party. Thanks to a great interview with dietitian Liz Weinandy, I was able to gather the material I needed to help with this content marketing project.
Flying Horse Farms provides magical, transformative camp experiences for children with serious illnesses—free of charge. Located in the rolling hills of Mt. Gilead, Ohio, and part of the SeriousFun Children's Network started by actor and philanthropist Paul Newman, the organization is a dream-come-true for many children and their families. The Red Barn Report, a quarterly newsletter, strives to convey a positive, upbeat message of hope about the fun and frivolity of camp.
When Capital University took on the voluminous task of launching a new website, they turned to me to write content for the Conservatory of Music and many of the other program areas. I interviewed numerous professors as well as current and past students to gather the information for program overviews, faculty bios and student success stories. The university wanted the voice and tone of the website to appeal to both current and prospective students and their parents.
This content-heavy website required a few meetings with key stakeholders at the Ohio Court of Claims to help organize the messages into readable formats. Once that was done and the site map was fully developed, my job was to create compelling headings and simple yet thorough copy for multiple audiences. The National Association for Court Management named the site one of the top 10 court websites in the country.
Nationwide needed a quick, client-facing guide to understanding fixed indexed annuities. This required breaking down and simplifying some rather complex concepts related to retirement planning. I worked closely with the designer on the project, and together we created a brochure that addresses the key benefits and characteristics of fixed indexed annuities.
During the annual How I Live United campaign, United Way of Central Ohio wanted to feature the stories of some of its volunteers as well as individuals who benefit from various United Way programs. To complete the project, I interviewed people of all ages and backgrounds from various walks of life. I then transformed that information into short profiles about each individual and how he or she lives united. The stories were used in a variety of deliverables throughout the campaign.
Ohio Northern University needed to develop a small brochure announcing its annual Spotts Lecture Series for the T. J. Smull College of Engineering. It featured a bio of the upcoming speaker, a listing of past speakers and some important information about the college.
I've been privileged to write a number of articles for Forbes Woman. While every topic is fun and insightful, I especially enjoyed learning about America's ever-changing multi-generational workforce. After conducting in-depth research on the topic, I then talked with experts and authors in the field of workplace dynamics, leadership and generational trends.
I worked with an agency partner to write the content for this Lipscomb University giving brochure. In addition to showcasing the many different ways to donate, the university also wanted to feature some of its donors and scholarship recipients. I conducted the interviews and wrote the stories of giving and receiving that are featured in the brochure.
I was honored to write this article about the Diversity & Inclusion Center and the popular Pizza & the Paper program at Capital University. I spent the better part of an afternoon visiting with the students and listening to their stories. The Center is a bold commitment to building a model inclusive community.
After working with the creative director and marketing team to develop several Stanley Steemer brochures, I was keenly familiar with the Stanley Steemer brand. That made it a bit easier to write the 80-page website featuring the company's numerous services, from carpet cleaning to hardwood services to water restoration and more.
Manta, which is one of the largest online resources for small business owners,launched The Academy series with the intent of digging deeper into several noteworthy topics.For me, working on these articles was an opportunity to use basic journalism skills like reporting,interviewing and feature writing. Although I wrote many of the pieces, a few of my favorites include this article about cash flow, another article about loyalty programs and a fun piece about the benefits of networking.
This article features my favorite interview of the past 20 years. Ohio Magazine asked me to interview Viktor Schreckengost, the father of industrial design, just weeks before his 100th birthday. I spent the day with Schreckengost, his wife and son-in-law, discussing his decades-long work and the plans for a yearlong celebration honoring his many contributions to industry and art.
I worked with a branding and design agency to create this website for Leugers Insurance, an independent insurance agency based in Ohio. My design partner was the driving force behind the site, and together we created a smart, easy-to-navigate website featuring the company, its products and services, team members and locations.
When the owner of WebPresented approached me about writing the content for his website, I was instantly impressed with his thoroughness and insight. He knew exactly what he wanted, but he was too busy running the business to write the content on his own. We met for a couple hours, discussed his options and priorities, and then I got right to work. The end result was such a success that the client called me a year later to write another site featuring his custom software.
Years ago I cut my teeth on feature writing for women's magazines and parenting magazines. This topic is one that just about everyone can relate to—including me. With that in mind, I dove headfirst into the research. Learning more about the topic is often the best part of writing a magazine article—second only to seeing the completed article in print.
Manta, one of the largest online resources for small business owners, needed an e-book about local search. Although they had written numerous articles about this topic, the challenge was to research, organize and write an easy-to-follow guide for small business owners. The 37-page e-book includes simple strategies small business owners can use to boost their local search ranking so more customers will find them.