WorthWhile Magazine is a publication for sophisticated Raymond James clients, and it provides another opportunity for me to combine my background in the financial services industry with my career as a writer. For this issue, I wrote an article about what happens when retirees have to start spending down their hard-earned retirement savings. For many, it's a psychological hurdle that may be difficult to overcome.
I was privileged to work with a talented team of Nationwide writers and designers to create this magazine about women and investing. In addition to my article about leaving a legacy that begins on page 9, and my contributions to the life stages article that starts on page 26, I was able to share my own business story in From My Perspective, a personal essay on page 33.
Nationwide needed a quick, client-facing guide to understanding fixed indexed annuities. This required breaking down and simplifying some rather complex concepts related to retirement planning. I worked closely with the designer on the project, and together we created a brochure that addresses the key benefits and characteristics of fixed indexed annuities.
Raymond James publishes timely investment and financial planning topics in its Successful Women quarterly newsletter. For this issue, I wrote three articles about a variety of topics, from the benefits of mentoring to the six traits that successful people have in common to empty nesters who suddenly have additional resources when their children leave home.
The Beginner's Guide to Social Media was the second e-book I wrote for Manta. It was similar to the first e-book in terms of length (31 pages) and audience (small business owners), but the challenge was to identify and highlight the most relevant information despite the many sub-topics that needed to be addressed. What I liked best about this project was being able to share the content in different formats.
The American College of Cardiology asked me to write a series of case studies about the work they do with chest pain center accreditation. To complete each case study, I conducted interviews with healthcare professionals at the featured hospital and also with the ACC accreditation review specialist. Each study is broken down into three sections--challenge, solution and results--for clarity and to showcase the benefits.
Social security can be a daunting topic for pre-retirees and retirees. This brochure breaks down and simplifies the key points so people can plan for retirement and make the best decisions based on their situation. This project is a great example of what it takes to transform a complex topic into a message that is easy to read and understandable, both from a writing and a design perspective.
While working with an agency partner, I wrote overview brochures for two graduate-level programs at The Ohio State University Fisher College of Business. The process involved interviewing professors and program leaders to gather information about the course of study. At the same time, I worked closely with the college's marketing professionals to ensure proper messaging and branding.
The Cleveland Clinic has so many positive patient stories to tell. I am honored and privileged to help communicate these experiences to the rest of the world. After interviewing patients and their physicians, I write about what is often a life-changing health event for the patient. Together these stories showcase the outstanding work that takes place at the Cleveland Clinic, from neurology to mental health to pediatrics and more.
Flying Horse Farms provides magical, transformative camp experiences for children with serious illnesses—free of charge. Located in the rolling hills of Mt. Gilead, Ohio, and part of the SeriousFun Children's Network started by actor and philanthropist Paul Newman, the organization is a dream-come-true for many children and their families. The Red Barn Report, a quarterly newsletter, strives to convey a positive, upbeat message of hope about the fun and frivolity of camp.
When Capital University took on the voluminous task of launching a new website, they turned to me to write content for the Conservatory of Music and many of the other program areas. I interviewed numerous professors as well as current and past students to gather the information for program overviews, faculty bios and student success stories. The university wanted the voice and tone of the website to appeal to both current and prospective students and their parents.
This content-heavy website required a few meetings with key stakeholders at the Ohio Court of Claims to help organize the messages into readable formats. Once that was done and the site map was fully developed, my job was to create compelling headings and simple yet thorough copy for multiple audiences. The National Association for Court Management named the site one of the top 10 court websites in the country.
During the annual How I Live United campaign, United Way of Central Ohio wanted to feature the stories of some of its volunteers as well as individuals who benefit from various United Way programs. To complete the project, I interviewed people of all ages and backgrounds from various walks of life. I then transformed that information into short profiles about each individual and how he or she lives united. The stories were used in a variety of deliverables throughout the campaign.
To those who know it, it's just "camp"—the best place on Earth. But for those who don't, this overview brochure seeks to explain why Flying Horse Farms is so deserving of that title. The brochure covers the history and inspiration behind the camp, as well as a close-up look at camp life. From kissing a fish to dancing in the dining hall to zip-lining over the lake and making forever friends, camp changes everything for children with serious illnesses. The brochure ends with a call to action to give, volunteer or visit—three things that make it all possible.
WorthWhile magazine is a quarterly publication “of thoughtful insight dedicated to the life well planned.” I wrote two pieces for the fall 2018 issue. The first, on page 22, is a heavily researched article about the evolution of how we listen to music, from 1877 to the present. The second piece, on page 30, is a review of Ashlee Vance’s book, Elon Musk, which is jam-packed with captivating anecdotes about the famous entrepreneur and CEO.
I've been privileged to write a number of articles for Forbes Woman. While every topic is fun and insightful, I especially enjoyed learning about America's ever-changing multi-generational workforce. After conducting in-depth research on the topic, I then talked with experts and authors in the field of workplace dynamics, leadership and generational trends.
I worked with an agency partner to write the content for this Lipscomb University giving brochure. In addition to showcasing the many different ways to donate, the university also wanted to feature some of its donors and scholarship recipients. I conducted the interviews and wrote the stories of giving and receiving that are featured in the brochure.
I was honored to write this article about the Diversity & Inclusion Center and the popular Pizza & the Paper program at Capital University. I spent the better part of an afternoon visiting with the students and listening to their stories. The Center is a bold commitment to building a model inclusive community.
Manta, which is one of the largest online resources for small business owners,launched The Academy series with the intent of digging deeper into several noteworthy topics.For me, working on these articles was an opportunity to use basic journalism skills like reporting,interviewing and feature writing. Although I wrote many of the pieces, a few of my favorites include this article about cash flow, another article about loyalty programs and a fun piece about the benefits of networking.
This article features my favorite interview of the past 20 years. Ohio Magazine asked me to interview Viktor Schreckengost, the father of industrial design, just weeks before his 100th birthday. I spent the day with Schreckengost, his wife and son-in-law, discussing his decades-long work and the plans for a yearlong celebration honoring his many contributions to industry and art.
Writing this website content started with an in-person visit to the company where I was able to witness firsthand the company’s on-demand approach to designing, merchandising, marketing, printing and fulfilling large apparel orders. The visit not only contributed to my understanding, but it provided an opportunity to interview the leadership team for their bios.
I worked with a branding and design agency to create this website for Leugers Insurance, an independent insurance agency based in Ohio. My design partner was the driving force behind the site, and together we created a smart, easy-to-navigate website featuring the company, its products and services, team members and locations.
When the owner of WebPresented approached me about writing the content for his company website, he knew exactly what he wanted and was capable of writing it himself. But he was too busy running the business to take on the added task, so he turned to outside help. The end result was such a success that he called me a year later to write copy for another site featuring his custom software. A few years after that, he contacted me once again -- this time to write the copy for a newer version of the original website, which you see here.
Years ago I cut my teeth on feature writing for women's magazines and parenting magazines. This topic is one that just about everyone can relate to—including me. With that in mind, I dove headfirst into the research. Learning more about the topic is often the best part of writing a magazine article—second only to seeing the completed article in print.
Manta, one of the largest online resources for small business owners, needed an e-book about local search. Although they had written numerous articles about this topic, the challenge was to research, organize and write an easy-to-follow guide for small business owners. The 37-page e-book includes simple strategies small business owners can use to boost their local search ranking so more customers will find them.
I've been fortunate to contribute to The Ohio State University Wexner Medical Center blog, featuring health news and experiences at the medical center. Here's a post that talks about things that itch, bite and sting, including Zika-carrying mosquitoes, which included an interview with family nurse practitioner Al Teets. In another post, I wrote about the perils of food poisoning and how to keep it from ruining your summer party. Thanks to a great interview with dietitian Liz Weinandy, I was able to gather the material I needed to help with this content marketing project.
After meeting with the Performanx leadership team and with a design partner, I wrote the website content for this Columbus-based producer of surfactants and related chemistries. The website tells the story of this world-class research and development team and their solutions-oriented approach.
While working with an agency partner, I wrote the website content for Insum, a Montreal-based team of Apex experts who provide global solutions that build, extend, and modernize custom applications. To write the content, I first spoke with subject matter experts at Insum to ensure that the messaging was on point for this highly specialized IT solutions provider.
Ohio Northern University needed to develop a small brochure announcing its annual Spotts Lecture Series for the T. J. Smull College of Engineering. It featured a bio of the upcoming speaker, a listing of past speakers and some important information about the college.
I worked with an agency partner to write this article for Chapel Hill, North Carolina-based Terra Dotta, a leader in educational software solutions. The article, "Smart Strategies for Financing Study Abroad Programs," outlines expert tips for creating a study abroad program that meets the needs of all students. It was created as part of a series of educational articles on the company's website.
As the population of the U.S. becomes increasingly diverse and the demand for skilled workers continues, construction companies are beginning to alter their view of diversity and inclusion. Based on several in-depth interviews, this article examines how diversity has evolved from a simple moral imperative to a smart business strategy.
Writing the content for this website allowed me to combine my background in the financial services industry with my interviewing skills to create copy that resonates with readers. While the client had some specific messages that needed to be on the site – including what sets them apart from other financial advisors – they were also open to suggestions. That's a great combination for developing winning content.
Cincinnati-based American Modern is a leading provider of specialty insurance, delivering a range of insurance products and services for the residential and recreational market. These blog posts are part of an ongoing series designed to address topics that interest both current and potential customers.