I trust Lori with some of my most sensitive and challenging freelance writing projects. She brings an easygoing readability to her writing, clearly and concisely explaining complicated projects. She also has a knack for finding the most appropriate expert resources, building her stories on a solid foundation of thorough reporting.
We've used Lori to dive into deep content and organize, edit and voice it appropriately. She understands the tough balance of implementing voice and managing the structure of messaging. We're always grateful to tap into her when our workload becomes too heavy.
Lori knows how to translate business scenarios, challenges and objectives into easy-to-understand marketing materials. She maintains a focus on the end user/audience while balancing the needs of her clients. She is attentive to detail and her insight is complemented by a willingness to learn new subject matter.
Lori is a thoughtful listener with a keen creative mind and a natural gift for writing. She asks all the right questions at every kick-off meeting and immediately gets to the heart of every project. She consistently delights us by discovering new ways to write about a familiar message, and delivers a fantastic final project on time, every time.
Lori is not only a talented, creative writer, but she is also a very sincere results-oriented thinker. She excels at listening and understanding clients' needs, absorbing that information and conveying it to creative team members in a cohesive, easy-to-understand, thoughtful manner.
Lori is an incredibly personable and talented writer who easily captures the client's voice and tone while delivering creative content. She is a valued asset for our team, and we look forward to working with her on future projects.
Lori does fantastic work. When we first worked with her, I gave her little direction but had some pretty high expectations. I was completely blown away with what she provided. She is able to take a vague request and still provide excellent feedback and ultimately deliver a great project.
Lori assisted us with the copywriting for a video script as well as a supporting collateral piece for an internal branding project targeting our clients' employees. Her ability to fully grasp the brand strategy, comprehend the creative concept, and knack for developing a comprehensive story during execution breathed the necessary life into the entire campaign. Her writing style proved that she is a multidimensional writer who can speak to multiple audience levels.
With the multitude of nomination opportunities for community awards, OhioHealth must rely on additional resources, such as Lori, to complete them. After discussing an upcoming project with her, Lori is open and honest about assessing her ability to take on the project and completing it within the requested timeframe. Several nominations written for us by Lori have been award-winning or finalists in their category.
I hired Lori as a freelance copywriter while rebranding a company. Not only was Lori a pleasure to work with, she delivered copy that was creative in style, on time, and on target. Since that first copywriting project, I've used Lori over and over and will continue to do so.
Lori Murray has been a valued contributor to Ohio Magazine for 10 years. She has written articles on a wide range of subjects, from travel to features and special sections–including excellent work on Ohio Magazine's annual 10-page travel section on historical sites, "Heritage Driving Tours." Lori is very reliable and accommodating. I appreciate her professionalism; she is very well organized and always meets her deadlines.
For the past five years, Lori Murray has been the feature writer for the commemorative program for The New Albany Classic Invitational Grand Prix & Family Day, which was founded by Abigail S. Wexner and benefits the Columbus Coalition Against Family Violence. Lori's writing skills bring depth and clarity to her work, resulting in informative and entertaining reading. She is a gifted professional, a pleasure to work with and an integral part of the successful branding of The New Albany Classic.